Christoph Gerken and Martin Adelstein founded definition as a hybrid studio fusing design and technological expertise into a fused entity with the aim to define the life-cycle of digital products from the top to the bottom.
Our clients expect us to be solutions architects as well as designers and developers. We like to implement digital strategies which are the result of a partnership between client and service agency.
We conceptualize solutions for our clients from the drawing board. We takle into account a lot of different factors like business goals, software infrastructure and business workflows.
Together with our clients we optimize the technological foundations, sales funnels, workflows and design.
We are generalists and experts at the same time.
Analytics and Data is essential to validate business and marketing decisions.
We provide consulting services for collection and analysis of business related data and help our clients to turn data ainto actual knowledge.
Finally we provide software services to enable our clients with analytics as well as the necessary consent management services for data driven websites.
What we do.
Three pillars. One truth.